Make every message relevant
We help marketing managers to predict customer behaviour using the Thalox Engagement Score as an add-on for HubSpot:
thalox for marketers: Built for HubSpot
We help marketing managers to run effective e-mail marketing campaigns with relevant messaging.
E-mail marketing has evolved beyond sending out newsletters and campaigns. Now, it’s all about creating high engagement with your audience. Our listed AI-based add-on for HubSpot predicts the level of your audience’s engagement with your e-mails by analysing your contact data, including all past digital activities, and gives you back three segments using the Thalox Engagement Score.
Thalox Engagement Score: the standard for relevancy in digital communication.
Engagement is key to success in marketing, and Thalox Engagement Score is the perfect number to help you measure and predict engagement levels. Thalox Engagement Score scores range from 0.00 to 1.00, with higher scores indicating more engaged contacts. Based on our experience, we have defined thresholds that indicate which segment your contacts belong to. This allows you to focus your efforts on the contacts that are most likely to engage with your messages.
As a marketer, what is your biggest challenge?
Focus on your dormant potential
“As a marketer, I cannot focus on my dormant potential contacts which are in my marketing database”
There is a high chance that you and your team might be leaving potential leads and customers on the table by not focusing on your dormant potential.
When you send your e-mail campaigns to your audience, some contacts engage more than others. Our HubSpot Add-on can identify them based on past activity data and their engagement level.
Unleash the power and potential of re-engaging your dormant audience.
Lack of proper segmentation
“As a marketer, I have the challenge that my data is not complete or lacks quality in order to segment my data properly”
If you’re a marketer, one of the biggest challenges is having complete and high-quality data. Without it, you can’t segment your audience properly and you miss out on important opportunities.
We segment your HubSpot database, giving you back the Thalox Engagement Score, which will help you understand how good and complete your data is in order to segment your audience properly.
Low conversion rate
“As a marketer, I have the problem that my conversion rates are below the industry standard”.
Are your subscribers actively engaging with your e-mails? Or are they passively watching them arrive in their inboxes? If you want to be successful in marketing, it is important to know how to appeal to your audience.
There’s still too much guesswork and uncertainty when it comes to who your audience is and what they need.
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