After creating your prediction, you have three segments available on thalox for marketers
To know how to push your segments into Hubspot, please click here!
Polls and Surveys
For marketers, polls and surveys are a great solution to enrich your database and even create high engagers.
We recommend using your “High Engagements Segment” and “Dormant Potential Segment” to run a poll or a survey.
Helpful articles on how to create a poll or a survey within HubSpot can be found here.
How could thalox for marketers help you choose the right questions?
The answer is quite simple. Based on our algorithm we identify the fields which are contributing to the Thalox Engagement Score (TES).
1) To see the fields which are contributing to your model, go to your predictions tab and select your latest prediction.
2) Here you will see a tab which is called “Statistics”, please click on it.
3) Once you are on the “Statistics tab”, please click on the button “Download table as CSV file” and open the CSV file with Excel or Numbers.
The file is using “Comma” as a separator.
4) Once the CSV file is open, please add a filter and select the field “ml_inclusion” with the value “true” as shown in the example:
All those fields presented in the CSV file are contributing to your model and will influence the Thalox Engagement Score (TES). on which the three segments are built.
Our recommendation is to focus on those fields where the “null percentage” is High (nearly 100). The higher this value is the more data are missing.
So, in our example, we would try to get results for the “Field Name 190” or “Field Name 270”. Typically, those fields are Job Title our Job Role.
Over time you could enrich your data and get better-engaged customers.
If you want to learn more about how to work your segments to have better results, please check other articles like: