After creating your prediction, you have three segments available on thalox for marketers.
To know how to push your segments into HubSpot, please click here!
You can start thinking about doing some A/B testing using those segments.
Helpful articles on how to run A/B testing within HubSpot can be found here.
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Note: Please keep in mind that you can automatically push your segments as different lists into HubSpot. |
To know how to push your segments into HubSpot, please click here!
Let’s get started with the High Engagement Segment:
The contacts presented in this segment are very engaged with your brand and will, very likely, engage with your e-mail marketing initiatives. This segment could be used to test your new messaging without burning the rest of your database.
We recommend testing your messaging with this segment first before you send out your campaign message to the other segments. So, create your first A/B testing with the High Engagement Segment (formally known as Top Segment).
We recommend waiting at least three days after you send your A/B testing. In most of the cases, .90% of the results are happening within this timeframe.
The message with the best results (highest open rate or highest clickthrough rate) should be used to send out to your other two segments (Dormant Potential Segment and Inactive or Indecisive Segment).
Through this methodology, you will develop more and more contacts into “High Engagers” without burning the rest of your database.
If you want to learn more about how to work your segments to have better results, please check other articles like:
What can I learn from the Prediction CSV Download?
Progressive Profiling in HubSpot with thalox for marketers.
How could thalox for marketers with Polls and Surveys by asking the right questions?