How it works


thalox for marketers was built for HubSpot. To set up the connection with your HubSpot instance, you will be going through the HubSpot OAuth process of logging in, choosing the workspace you want to work on, and finally, connecting the app. This step will allow us to extract and analyze your audience contact data as well as their behaviour based on all digital historical activities using the latest artificial intelligence capabilities.



Running a prediction is simple and fast. It’s best to name it first, so you can keep track of all your predictions along with the campaigns you’re using within HubSpot. thalox for marketers will start running our machine learning algorithms on your contact data to give each of your contacts the thalox engagement score, which will later allow us to separate your contact database into three segments. This whole process can take from 5 to 120 minutes, based on the volume of activities you might have in your database.


Please visit our Knowledge Base to learn more on how to create your first prediction with thalox for marketers to HubSpot. 

Get your results and push segments into HubSpot

thalox for marketers will provide you with three segments, based on the Thalox Engagement Score

Dormant Potential Segment

High Engagement Segment

Inactive or Indecisive Segment

In a matter of minutes, you get your results. One thing to bear in mind is the Thalox Engagement Score. The Thalox Engagement Score is a value between 0,00 to 1,00 which indicates the probability of a contact to react on your next campaign based on your last prediction. The higher this value is, the more likely it is for a contact to react.  


Dormant Potential Segment :

Concentrate your marketing efforts on this segment and ensure that these contacts engage strongly with your brand. Over time, you should move contacts from the dormant potential segment to the high-engagement segment. 

High Engagement Segment:

The contacts in this segment are very engaged with your brand and will likely engage with your e-mail marketing initiatives. Those segments could be used to test out new messaging.

Inactive or Indecisive Segment:

The contacts in this segment are either inactive contacts or indecisive about whether they want to interact with your brand or not. Our advice is to take a closer look at the contacts in this segment and consider deleting some of them. Over time, you should develop contacts from the indecisive or inactive segment to the dormant potential segment.

The final click is to push the segments into your HubSpot instance and start your campaigns! 

Watch thalox for marketers in action

Keep enjoying thalox for marketers

We will provide you with recommendations for each segment. Those recommendations will help you get even more benefits from the segments. As you create more predictions, our Thalox Engagement Score will become more precise on your contacts’ willingness to react to your campaigns. 

Made from Marketers for Marketers 

You can try it before you buy it

thalox for marketers is hosted on AWS in Frankfurt and processes your data 100% GDPR compliant 

thalox for marketers uses artificial intelligence to combine your data to generate additional insights and scales with every size of database

thalox for marketers is an affordable HubSpot Add-on

Please visit our Knowledge Base to learn more about thalox for marketers, our Customer Service Agreement and Privacy Policy


  • Is thalox for marketers connecting to other Marketing Automation Systems like HubSpot?

    It is on our roadmap. Please let us know which system you like to see: Contact us!

  • Where is my data stored?

    All your data is stored capsuled from other customer data on a AWS server in Frankfurt.

  • Which activities are consumed in the ML model?

    Currently we are taking the Email activity from your HubSpot system.

  • How many fields are included in the prediction model?

    There is no individual answer to that since our model is learning over time. That means the model could start with > 20 fields and over time the model is taking > 50 fields when it detects those are contributing to the model.

  • Can I choose the properties I want to score?

    No - our model automatically takes the fields that show a high correlation with the customer engagement. This usually also changes from prediction to prediction, as our algorithm is able to learn.

  • Are my custom fields from HubSpot reflected in the algorithm?

    Absolutely yes.

  • How many contacts do I need to get good results?

    We recommend > 500 contacts which at least 10 activities per contact

  • Why do you show a density chart and a pie chart?

    If you love data the density chart gives you much more insights into your data. You will hopefully see over time that the peaks are going more into the direction of a wave.

  • What is the difference of HubSpot Score and thalox Score?

    Short answer: HubSpot Score is based on the input a marketers is putting into as a parameter. Thalox Score is the result of a machine learning algorithm with no human interaction. Our system is learning by itself. To know more – we are happy to jump on a call with you. Book a meeting here!

  • What is the difference between HubSpot unengaged contacts and the “Inactive” segment from thalox

    The definition from HubSpot is: A contact will be categorized as unengaged if they meet one of the following criteria: Never engaged with a marketing email from you and hasn’t engaged with the last 11 emails you’ve sent them. Previously engaged with one of your marketing emails but haven’t engaged with the last 16 emails you’ve sent them.

    Thalox “Inactive or Indecisive Segments” predicts the likelihood someone is engaging with your next email.

  • What type of model is created to generate the scores?
  • What is happening with my data when I do not want to prolong with the service?

    No – only of you want to prolong with our service

  • Is there a limit on the number of predictions per month?

    Currently we encourage you to do a weekly prediction to see your individual results, so that you can learn with your data. Currently there is no limitation in the Business and Enterprise package.

  • Do you have a sandbox to test first after going live?

    Currently there is no Sandbox environment since the systems needs real data. But you can cancel your existing environment (Trial) at any time.

  • Should I delete my contacts with no activities?

    There is no general recommendation for this question, since there could be many reasons for that. But we recommend having a closer look into those contacts.

  • Can I get marketing support from thalox?

    Our founders and most of our employees have a strong marketing background but we are no agency. What we do is interpreting your data when we jump on a call with you. At some Enterprise customers we also do some marketing support services but normally we recommend an agency from our network. Please reach out to us to see how we can help you.

  • Where can I find help?

    There are a bunch of articles in our knowledge base. We recommend to starting with the “Getting Started” section.

  • How often do you distribute new features?

    Currently we are running 3 weeks sprints cycles which not always have new features included. Normally there are new small features deployed every quarter.

  • Does thalox provide professional services?

    thalox is a software company. But in some cases we help customers leveraging thalox for marketers and training them how to use thalox for marketers the best way. Our agency partners are here to help – if you have any specific questions please fill out this form and contact us.

  • Does bad data quality influence the TES

    Data quality has a significant influence on AI results. AI algorithms rely on large volumes of high-quality data to make accurate predictions and decisions. Poor data quality, such as missing values, inconsistencies, inaccuracies, or biases, can lead to flawed AI outcomes.

A HubSpot Add-on

thalox for marketers will help you build a good reputation and optimize your customer engagement.