How it works

Connect

thalox for marketers was built for HubSpot. To set up the connection with your HubSpot instance, you will be going through the HubSpot OAuth process of logging in, choosing the workspace you want to work on, and finally, connecting the app. This step will allow us to extract and analyze your audience contact data as well as their behaviour based on all digital historical activities using the latest artificial intelligence capabilities.

create-connection-screen

Please visit our Knowledge Base to learn more on how to connect thalox for marketers to HubSpot. 

Predict

Running a prediction is simple and fast. It’s best to name it first, so you can keep track of all your predictions along with the campaigns you’re using within HubSpot. thalox for marketers will start running our machine learning algorithms on your contact data to give each of your contacts the thalox engagement score, which will later allow us to separate your contact database into three segments. This whole process can take from 5 to 120 minutes, based on the volume of activities you might have in your database.

wait-for-prediction

Please visit our Knowledge Base to learn more on how to create your first prediction with thalox for marketers to HubSpot. 

Get your results and push segments into HubSpot

thalox for marketers will provide you with three segments, based on the thalox engagement score

Dormant Potential Segment

High Engagement Segment

Inactive or Indecisive Segment

In a matter of minutes, you get your results. One thing to bear in mind is the thalox engagement score. The thalox engagement score is a value between 0,00 to 1,00 which indicates the probability of a contact to react on your next campaign based on your last prediction. The higher this value is, the more likely it is for a contact to react.  

Dormant Potential Segment :

Concentrate your marketing efforts on this segment and ensure that these contacts engage strongly with your brand. Over time, you should move contacts from the dormant potential segment to the high engagement segment. 

High Engagement Segment:

The contacts in this segment are very engaged with your brand and will likely engage with your e-mail marketing initiatives. Those segments could be used to test out new messaging.

Inactive or Indecisive Segment:

The contacts in this segment are either inactive contacts or indecisive about whether they want to interact with your brand or not. Our advice is to take a closer look at the contacts in this segment and consider deleting some of them. Over time, you should develop contacts from the indecisive or inactive segment to the dormant potential segment.

The final click is to push the segments into your HubSpot instance and start your campaigns! 


Watch thalox for marketers in action

Keep enjoying thalox for marketers

We will provide you with recommendations for each segment. Those recommendations will help you get even more benefit from the segments. As you create more predictions, our thalox engagement score will become more precise on your contacts’ willingness to react to your campaigns. 

Please visit our Knowledge Base to learn more about thalox for marketers, our Customer Service Agreement and Privacy Policy

A HubSpot Add-on

thalox for marketers will help you build a good reputation and optimize your customer engagement.